Tuesday, August 14, 2007

SEO on LinkedIn

Today's tip on more effective use of LinkedIn comes from Michael Klusek, Philadelphia's top-ranked blog consultant and something of a go-to guy in SEO (Search Engine Optimization).

LinkedIn has a Additional Information section in your LinkedIn profile where you can enter your websites. In fact, it has two pre-defined fields for My Website and My Blog. Michael's advice is to avoid those pre-defined fields and use the "Other" field to feature your websites. The key here is search engines. Using "My Website" and "My Blog" will mean that the website references in your LinkedIn profile will not appear in a search on Google. Other allows you to label your website with a term or phrase that, if you do it right, will increase the chances that someone looking for, say, "Philadelphia network directory" will find you as the expert on that topic. (Like I said, you have to do it right.)

The same idea holds true for the rest of your LinkedIn profile: the more unique and relevant key words you can work into your profile, the better visibility you will have in searches, both within LinkedIn and in outside search engines.


Michael Klusek said...

Thanks for the mention. I must say I got that information from the master evangalist himself, Guy Kawasaki. His post is reproduced here:

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