Friday, November 9, 2007

Best Places to Network Are Often Small and Intimate

Stephen Hobson, who I first encountered guest blogging on Phil Gerbyshak's Make it Great! with Phil Gerbyshak, posted a piece on "Networking -- A Dirty word" where he hit on a key point that I've been telling you for a while: networking doesn't have to be about "networking groups."

I prefer to substitute networking with “relationship building.” Isn’t that what
you’re trying to do anyway? Build personal relationships? ...Last week I
attended my first-ever Akron/Cleveland Bloggers meet-up at a coffee shop. With
the exception of two or three people I previously met, everyone else was a total
stranger. Yet I went because I knew it would be a small, intimate gathering
where all of us would have an opportunity to participate and share tips about
blogging. Instead of rushing around a room frantically passing out business
cards, we drank coffee under leisurely settings, introduced ourselves, shared
tips and had a good time.

While I've met some very interesting people at cocktail-party networking events, I would definitely agree that the networking settings I enjoy most are quiet and give a chance to talk.

I also like attending classes, seminars, and conferences as a place to network. You usually learn something, the people at the class are presumably also interested in the topic to be discussed, it's easy to strike up a conversation with your fellow students, and, if all else fails, you can introduce yourself to the instructor.

There's also something to be said for calling up someone and taking them to lunch. LinkedIn is a great tool for finding friends of friends that you can connect with, especially if you are networking with an idea.


Anonymous said...


What a great article you have there! Thanks for supporting my article that I had written as a guest blogger over at Phil's Make it Great!

Your piece today was very interesting, especially the link to the Purple Cow Networking event in Philly. I can see why something like that would become a power networking kind of group as opposed to one in a cocktail type of environment.

Very interesting! Thanks for sharing.

Oliver Picher said...

Thanks, Stephen. I've been telling Jen Antonio-Lim and Mimi Somsanith, who started up the Purple Cow Brainstorming Circle here in Philadelphia, that it's a networking model that should go national.